Clothline Clip by Paul Sandip

17 May 2008

Cloth line clip is one of the few rare objects whose integrity, practicality and sense of purpose has remained intact over the years.

Although various shapes and materials have been explored, none have an emerging brilliance of a perfect match of form and function.

“Clip” is the manifestation of my imagination of a world with interesting artifacts which not only look good but also have a definite function to perform.

I call it - utilitarian design.

The basic aim of my design was to create a single piece product with recycled plastic with no metal components.

Its dual jaw design not only creates interest in it but also doubles up its life.

If one jaw is damaged, the other jaw still remains functional.

In the ordinary clips, the clamp and hinge goes parallel to each other where as in this case the area (surface) which is holding the cloth and the area (cross section) which is acting as hinge is perpendicular to each other, which acts as a stiffener.

The product is a single piece injection molded component in recycled plastic.

Lesser in price than the existing ones due to reduced number of components.

Portfolio of Paul Sandip, Indian based Industrial Designer.

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Pepsi Redesigns Packaging

11 May 2008

PepsiCo. (PEP) announced the release of its lightest 16.9 fl oz bottle to date. The PET bottle will be used for flavored non-carbonated beverages like its Lipton Ice Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive.

The new bottle features a twenty percent reduction in PET plastic which the company estimates will save twenty million pounds of waste.

In addition to the reduction in plastic the new bottles will also feature a ten percent reduction in label size and a five percent reduction in the shrink wrap filmed used to wrap 12-pack multi-packs of the products.

“The challenge was to deliver significantly lighter packaging that would provide the same shelf life as the heavier bottle, withstand the manufacturing and distribution process yet not compromise aesthetics,” said Robert Lewis, vice president of worldwide beverage packaging and equipment development, PepsiCo.

Pepsi’s new bottle design was chosen from over thirty proposed designs in consumer testing conducted by the company. After the final design was established a team worked on making it the lightweight package soon to be available to consumers.

The new bottles are expected on store shelves this month.

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Not Just for Prototyping Anymore

11 May 2008

RT, RM, AF, SLS; that’s Rapid Tooling, Rapid Manufacturing, Additive Fabrication, and Selective Laser Sintering. For those of you not up on Rapid Prototyping, read this Modern Plastics article for a primer, as well as the latest developments in the field (and more plastics acronyms than you’ll know what to do with).

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