Kraft Foods has revamped the packaging for its bottled salad dressings as part of an effort to revitalize the product line. The new packaging has received a number of accolades from both industry and consumers. Most recently winning an award at the DuPont sustainable packaging awards
Kraft’s redesign allowed the company to spruce up the image of their salad dressings enhancing graphics and the overall design of the bottle. The design changed from their triangular style bottle to a newer more sleek bottle that would appeal to consumers. The new bottle is more ergonomically designed and sports clean fresh graphics adding a sense of excitement back into the line.
The new PET bottle weighs nearly 19 percent less than the previous version. This reduction in weight increases shipping efficiency by nearly 20 percent and saves Kraft an estimated three millions pounds of PET a year.
The Chicago Tribune reported the new bottle required Kraft to significantly rework manufacturing lines at its salad dressing plants in Champaign and Garland, Texas.
Along with the redesign Kraft also reformulated all 50 existing flavors and introduced five new vinaigrette dressings.
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- Tags: Bootle, Kraft Foods, Package, Packaging, PET, PET Bootle
PepsiCo. (PEP) announced the release of its lightest 16.9 fl oz bottle to date. The PET bottle will be used for flavored non-carbonated beverages like its Lipton Ice Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive.
The new bottle features a twenty percent reduction in PET plastic which the company estimates will save twenty million pounds of waste.
In addition to the reduction in plastic the new bottles will also feature a ten percent reduction in label size and a five percent reduction in the shrink wrap filmed used to wrap 12-pack multi-packs of the products.
“The challenge was to deliver significantly lighter packaging that would provide the same shelf life as the heavier bottle, withstand the manufacturing and distribution process yet not compromise aesthetics,” said Robert Lewis, vice president of worldwide beverage packaging and equipment development, PepsiCo.
Pepsi’s new bottle design was chosen from over thirty proposed designs in consumer testing conducted by the company. After the final design was established a team worked on making it the lightweight package soon to be available to consumers.
The new bottles are expected on store shelves this month.
Alain Berteau’s COVER stool for Branex Design comes in a tidy package that becomes the stool, so there is no packaging to throw away. Open the box, place the foam pad on top and zip up the fabric cover over it and volià! The cover is a Kvadrat/Maharam Messenger, and soon a variety of finishes will be available, including an outdoor fabric and a PET-recycled felt.
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- Tags: Branex Design, Chair, Cover, Fabric, PET, Recycled
