Packaging for the new line of eco-friendly toys from Toys R Us represents a focus from the toy retailer on providing more responsible toy options for consumers. The new packaging creates a unique brand identity for the wooden toys and other products in the line.
The toys come packaged in earth-tone colored boxes that bear a special “R” seal. This seal consists of a green version of the iconic Toys”R”Us reversed “R” logo with a green leaf, encircled by the words “Recycle, Renew, Reuse, Re-think,” and signifies for parents that the toys are eco-friendly.
Packaging is made from natural paperboard stock and contains at least 70% recycled content. It was designed internally by Toys R Us.
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- Tags: Eco-Friendly, Package, Packaging, Recycled, Sustainable, Toys, Toys R Us
If Facebook’s Scrabulous gets scrapped, at least there’s still Chocolate Scrabble! The dark chocolate, spell-worthy snack is available through the designers, Mary & Matt.
Looks like those Macbook Air ad-makers inspired more than one designer’s quest to create the perfect Air laptop sleeve. Michael Leung’s Mac bag lightly touches upon the classic manila envelope, retaining a simple, modern bag-like feel. Wonder Threads, on the other hand, took the campy, photorealistic route with the appropriately-named Macbook Air Laptop Sleeve, made of poly-microfiber with a fuzzy neoprene lining.
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- Tags: Apple, Bag, ibook, Laptop, Macbook Air, Package
