Icon Buzz - Designs & Arts

Last Wednesday night we checked out the new men’s clothing line LOVA (pronounced like Lo-vah, not Luvah) at REVOLVE Clothing’s pop-up store on Melrose in LA which is open March 13-16 and will re-open in August(?) for real as their flagship store.

I feel like there’s sort of an empty spot in the fashion landscape for guys who want to dress well but still want to look young and not like their dads. I’m excited by the continuing menswear trend that seems to be tackling this problem by creating a look that’s modern but timeless at the same time. LOVA is the latest contender in this trend and was definitely impressed by the quality of their stuff. Giuseppe Valentini, co-founder and designer of the line, says “Simplicity is the ultimate sophistication” and I couldn’t agree more, so it’s no wonder that I love their look because it’s the simplicity that gives it that timeless quality.

I can’t help but compare them to another menswear brand I love, Band of Outsiders, but I sort of see LOVA as Band of Outsider’s little bro because LOVA makes some casualwear as well like t-shirts and jeans. You could mix some of the dressier stuff with more casual stuff and still look more put-together than the average guy.

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Valentine’s Day is around the corner, so here’s a little something for the men ~ this kind of feels very Hugh Hefner channeling his inner Samurai on a Sunday morning, in a classic designer black. This is “Shogun”, the cotton terry robe for Swedish terry brand Pellevävare designed by Form Us With Love. The press release states:

“Shogun” is the name of the collaboration between young, innovative design studio Form Us With Love and prestige manufacturer of cotton terry, Pellevävare. The result is a limited edition of 30 exclusive robes of terry strategically reinforced with cotton canvas. “The inspiration derives from the Japanese medieval warriors and their protective outfits. We wanted the user to feel like a general, stepping out of bed, putting on his weekend uniform and start plotting strategies for the day.”

The robe is sold exclusively at Nordiska Kompaniet in Stockholm for the price of
2995 SEK. (about 500$)

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