Nooka Watch of the Future

17 May 2008

In addition to being a fashionable conversation piece, the Nooka Zirc keeps time - the 12 dots represent hours and the horizontal row counts minutes. The Nooka Zirc was designed for creative individuals who are looking for more from their fashion accessories, or more from their timepieces. As a fashion accessory it is not only eye-catching, but also practical. As a timepiece its unique case design and intuitive display separate it from other timepieces available today.

The wide 45mm by 35mm display is unique because the strap is off-center. This should make the watch more comfortable to wear since the display rests on the arm and is away from the hand. Currently available for left arm wearers, an adjustable Zirc that can be modified for use on the right arm will be available in late 2008. The Nooka logo is deep-etched into either side of the case. The mode buttons become part of the logo by rising from inside the infinity sign. Modes: Time, Date and Alarm.

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We love this beautifully sculpted cardboard mille-feuille that lines the walls of Yiorgos Eleftheriades‘ Yeshop in Athens. Dubbed “Papercut”, the project was a collaboration between the fashion designer and dARCH Studio. It takes a multidisciplinary approach to interior design, synthesizing elements of fashion and architecture into a streamlined, self-illuminated, biomorphic installation that was handmade using all eco-friendly materials.

dARCH Studio founder and architect Elina Drossou said “The need to synthesize the two different approaches to design was the focal point of this project. Concepts and practices used in fashion design were incorporated as organizational principles during the design and the construction phases of the project.”

The installation is composed entirely of re-purposed packing cartons, and was constructed around the space’s existing furniture to create a seamless, streamlined effect. dARCH Studio” built the fluid framework from 1,500 sheets of 5mm thick corrugated cardboard, which were cut into strips and then carefully pasted along an entire wall of the 90 square meter shop. Integrated illumination transforms the built-in boxes to display cases that dynamically frame Eleftheriades’ wares. The innovative installation cost 2,500 Euros, and is a stunning example of thinking outside of the down-cycling loop.

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Bang Olufsen Serenata

11 May 2008

Samsung and Bang & Olufsen now introduce Serenata, the new music mobile phone.

Serenata is a music mobile phone focusing on sound quality and at the same time on bringing a more sophisticated lifestyle to the customers.

To own Serenata is to enjoy the best possible music experience while you are on the move. Bang Olufsen’s expertise in concept development, user interface experience, acoustic sound capabilities and design skills together with Samsung’s leadership in mobile phone technology, engineering and quality have realized a new way of combining unique music and mobile experiences for consumers.

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