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LK Today, Lorraine Kelly’s daily lively mix of celebrities and lifestyle TV show, has announced the nominations for its High Street Fashion Awards 2008, to be held in London on Monday,12th May. The Awards, now in their fourth year, showcase the best of British High Street Fashion. Awards are given various categories including, Best Trendsetters, Best Shoes and Best Jeans.

For the second year running, the Awards will be sponsored by THE PERFUME SHOP Europe’s largest fragrance-only retailer. The nominations include Primark and Matalan, who are up for Best Value. Topshop and Zara are nominated in both the Best Trendsetter and Best Men’s fashion categories.

Nominated fashion retailers have been shortlisted by the LK Today panels of judges who includes, Lorraine Kelly, Mark Heyes (GMTV’s Fashion Expert), Myleene Klass and Jo Elvin (Editor of Glamour). The award winners will be chosen by LK Today and GMTV viewers who can vote for their favourite in each category via, www.gmtv.co.uk.

THE PERFUME SHOP will be presenting its own Award again this year for the ‘Best Dressed Celebrity’ award. In 2007 the winner was Coleen McLoughlin.. This award is voted for by customers of The Perfume Shop in their 165 stores across the UK. This year’s nominees are Kelly Osbourne, Lliy Allen, Alexa Chung and Fearne Cotton.

Presenter Lorraine Kelly says,
�I am very excited about this year’s Awards. High street fashion never ceases to amaze me – there is so much choice, no matter your age, size or budget. I love the way the high street stores take inspiration from all the latest designer looks and makes them accessible to everyone, at a fraction of the price!�

LK Today will be televising highlights from the Awards ceremony on the LK Today show on Tuesday, 13th May.

The categroies are:

Best Trendsetter
Let us know who you think have been setting the tends this year

Best Value
Who do you think is the best High Street shop for value? Check out our contenders

Best Accessories
Accessories are a girl’s best friend - which High Street shop do you think gets it right

Best Premium
If you like to dress up, let us know who should take home the gong for Best Premium

Best Jeans
Which jeans do you think make the cut?

Best Shoe Collection
Who do you think is hot to trot when it comes to the best shoes?

Best Department Store
We want to know which department store you like to browse

Best Men’s Fashion
Men’s fashion is starting to make it’s mark on the High Street, vote for your favourite

Best Plus Size
This award is aimed at proving that size shouldn’t matter when it comes to fashion

Best Dressed Celebrity
Who should be voted best dressed celebrity? Cast your vote in any Perfume Shop nationwide

Get voting now for who you want to win one of our LK High Street Fashion Awards. Voting starts online on April 28th and will close at midday on the 9th May. The only way to vote is via www.gmtv.co.uk apart from the Best Dressed Celebrity category, where all voting will take place at the Perfume Shop.